Starbucks: I exceed a 14 on the ph scale

You wake up, feeling very groggy, what do you need? That’s right, coffee, specifically a double shot venti espresso, no foam. As you walk into Starbucks you instantly are put in a studious environment. Couches line the back wall, and many chairs and table filled with students and business workers on their laptops typing away. If you choose to stay you are welcome, if not you need to match the step of the baristas and hurry your way out as soon as you get your coffee. You step up to the cashier, finally after waiting in a line you thought would never end, you order. The sizes are a little different here, it goes: tall, grande, venti and then trenta, Starbucks, all about being fancy with their naming and what not.  The barista asks for your name, writes it on your cup, because you know how important it is to make sure everything is personalized in Starbucks. Of course they make you spell out your name if it is on the more complicated side, can’t spell the customers name wrong! The barista may make a joke or two about your name, maybe even compliment you saying something like “very unique name” or “very weird way to spell your name, but hey its different!”.  Finally after at least 5 minutes you hear “double shot venti espresso for “your name””. Got to make sure everyone gets the right coffee, have to call out your order with your name on it!

Now you may think to yourself “why did I just pay $3.25 for a large (although a large is called a venti size….ooo fancy) for a coffee?” Why did Starbucks come up with their own names for the different sizes of coffee? Why is everything so overpriced? They want you to know the “luxury” of their coffee; the big comfy leather chairs and couches should key you in right there. You’re paying for the cups that are good quality so the coffee doesn’t leak through, the name, the couches, the free wifi, you can stay as long as you want to study! They want you to feel the luxury as soon as you walk in, the business studious environment, only for serious people, with serious attitudes towards their career and/or grades.